IN Brief:
- Getmobil and Samsung have launched a Turkey-based buyback and trade-in model with doorstep pickup.
- The programme ties device valuation, refurbishment, and resale into one managed digital workflow under Turkish refurbished-product rules.
- Getmobil is positioning Turkey as a reference model for expansion into selected MENA markets.
Samsung has partnered with Turkey-based technology company Getmobil to launch a standardised refurbishment and trade-in programme in Turkey, built around doorstep buyback, device valuation, managed logistics, refurbishment, and resale operated through a single digital infrastructure.
Getmobil says the model is designed to make second-hand device transactions more transparent and predictable by reducing the number of disconnected handoffs typical in informal resale channels. The workflow is positioned as end-to-end: valuation and collection, doorstep pickup, refurbishment, and resale, all orchestrated through Getmobil’s platform rather than fragmented across multiple intermediaries.
The company describes the partnership as anchored in “trust, standardization, and digital infrastructure,” with Turkey used as the initial deployment market. Getmobil is led by co-founders Zeynep Uygun and Mehmet Uygun, and the business frames its model as a template that can be adapted to other regions where refurbished device markets are growing but lack formal process consistency.
“When we founded Getmobil, our goal was to approach second-hand electronics not as a temporary alternative, but as a long-term and sustainable economic sector,” said Mehmet Uygun, Co-Founder, Getmobil. He added that the Samsung collaboration represents “a scalable, standards-based business model,” and that Getmobil is preparing to adapt the approach for selected MENA markets.
Getmobil has flagged Egypt, Saudi Arabia, and the United Arab Emirates as priority targets, citing high device usage alongside less standardised refurbished electronics processes. The move is consistent with a broader regional trend: recommerce growth is increasingly limited by operational discipline — secure data handling, grading consistency, repair quality systems, warranty enforcement, and reverse logistics — rather than raw demand for cheaper devices.
In Turkey, Getmobil says it operates in compliance with the Ministry of Trade’s Regulation on the Sale of Refurbished Products, offering refurbished devices with a 12-month warranty and linking sales to a licensed refurbishment centre model. The company also claims a scaled dealer network footprint, stating that its ecosystem spans more than 32,000 dealers across Turkey, with purchasing and sales operations, pricing, inventory management, and reporting consolidated into a single platform.
Beyond buy-sell activity, Getmobil says it is building a broader services stack including rental, repair, insurance, and refurbishment under one operating model, supported by fintech-enabled systems and a digital dealer network. In practical terms, that means the trade-in programme is being positioned as infrastructure, not a campaign — a workflow designed to be repeatable across partners and geographies, with data and process control serving as the core differentiator.
As OEMs look to stabilise device return streams and enforce more consistent refurbishment outcomes, partnerships that combine a brand, a regulated refurbishment pathway, and managed logistics are increasingly becoming the default route to scale. The more important question is whether Turkey’s model can be replicated cleanly across markets with different consumer protection regimes, import controls, and data-handling expectations — and whether standardisation can keep pace with volume.
