IN Brief:
- Texas Instruments devices are expected to supply one-third of the chips used at GE Appliances’ new Louisville laundry plant.
- The programme covers Wi-Fi, Bluetooth Low Energy, analogue power control, motor drives, and prospective AI-capable microcontrollers.
- Production is planned for 2027, linking electronics architecture with a wider domestic manufacturing and sourcing strategy.
GE Appliances will integrate US-manufactured Texas Instruments microcontrollers, wireless devices, and analogue components into its next generation of connected appliances. The companies expect TI semiconductors to account for one-third of the chips used in products from GE Appliances’ new laundry plant in Louisville, Kentucky, where production is planned to begin in 2027.
The agreement will nearly double GE Appliances’ spending with Texas Instruments and links component selection to a wider domestic manufacturing programme. TI operates semiconductor production sites in Lehi, Utah, and Richardson and Sherman, Texas, giving the appliance manufacturer a US source for embedded processors and analogue devices used across control, connectivity, sensing, and power conversion.
Laundry equipment is a demanding electronics environment despite its familiar consumer form. Control boards must manage motors, pumps, valves, heaters, sensors, displays, communications, and safety functions while tolerating vibration, moisture, electrical noise, and long service lives.
GE Appliances plans to use TI Wi-Fi devices with integrated Bluetooth Low Energy and enhanced security for connected-product functions. Wireless connectivity can support commissioning, diagnostics, software updates, energy management, and remote service, but it also extends the product’s security and maintenance obligations beyond the factory warranty period.
The power-conversion programme covers integrated diagnostics, real-time protection, and advanced power management. Those functions allow a controller to identify abnormal current, temperature, or voltage conditions and respond before a fault damages a motor, pump, wiring harness, or power stage. Better telemetry can also make service decisions less dependent on broad error codes and physical inspection.
TI motor-control technology will be applied to the drain-pump system, where tighter control can improve washing performance and reduce acoustic noise. GE Appliances also intends to use gallium nitride motor drivers that TI says exceed 99% efficiency, remove the need for heat sinks, and reduce the size of the power solution.
Removing a heat sink can cut material, assembly, and enclosure requirements, but the result still depends on switching frequency, load profile, electromagnetic compatibility, and the thermal path through the printed circuit board. GaN devices can raise power density and switching efficiency, although their faster edges place greater demands on layout, gate control, filtering, and validation.
Lee Lagomarcino, vice-president of clothes care at GE Appliances, said TI’s “broad portfolio of advanced embedded processing and analog technology will help our engineers design appliances that are smarter, more powerful, and more efficient than ever before”. The engineering gain will be strongest where common devices, development tools, and diagnostic approaches can be reused across several appliance platforms.
The companies are also exploring a centralised control architecture based on an intelligent microcontroller platform. The proposed device combines analogue integration, security, and a TinyEngine neural processing unit, creating scope for local predictive-maintenance and adaptive-performance algorithms without sending every sensor stream to a remote service.
Edge processing in an appliance could analyse motor current, vibration, temperature, water behaviour, or cycle history close to the machine. Useful deployment will require representative training data and conservative limits on automated decisions: false service warnings are expensive, while an algorithm that suppresses a genuine fault would be worse.
Domestic sourcing is another central part of the programme. GE Appliances says it works with 6,500 US suppliers, and the selected TI fabs support its objective of shortening the distance between component manufacture, product development, and final assembly.
Local production can reduce some logistics exposure and make engineering collaboration easier, but it does not make the appliance supply chain wholly domestic. Packaging, substrates, passive components, displays, sensors, and manufacturing equipment remain internationally connected, while concentrating more functions around one semiconductor portfolio creates deeper dependence on that supplier’s roadmaps and capacity.
The arrangement is therefore both a design decision and a sourcing commitment. Its first meaningful test will come when the Louisville plant begins production in 2027 and the selected devices move from reference designs into qualified control boards meeting appliance cost, reliability, service, cybersecurity, and energy requirements at manufacturing scale.


